Yonks AW24
Social Media Content
Motion Graphics
Content Creation
Sound Design
Yonks’ AW24 collection marks a pivotal shift in the brand's visual identity, unifying the brand's various garments to form the brand's first collection. For the campaign, we aimed to bring the collection to life in a way that felt immersive, dynamic, and aligned with the brand’s personality.
Strategy
In order to offset the brand's more structured collection, we aimed to push the marketing to be more dynamic. We drew inspiration from retro video game character customisers. Each outfit was presented as part of a playful ‘try-on’ sequence, allowing the character to show off the collection.
Design
All visual assets, music, and sound design were developed to reinforce the collection’s personality, enhance engagement, and strengthen the brand narrative.
Assets were created in Adobe Illustrator and animated in After Effects, with subtle motion details supporting the playful and immersive aesthetic. Music and sound design were produced in Logic Pro to enrich the overall experience.
The project reinforced how small graphic and audio details can have a significant impact on storytelling, highlighting the importance of integrated, thoughtful design in campaign work.
