Yonks SS25
Marketing Content
Campaign Design
Brand Communication
Packaging Design
For Yonks’ Spring/Summer 2025 wallet release, I worked across packaging, digital campaigns, and video, shaping how the product was presented both physically and online.
Box Design
The box design centres around a stylised 'Y', created to break away from the more formulaic use of the primary and secondary Yonks logos. Subtly embossed with a gloss finish, the mark introduces contrast and tactility while maintaining a sleek, minimal aesthetic.
Campaign Video
For the campaign video, I contributed from early-stage creative direction through to post-production. I worked with the team to produce concepts for visual treatment, pacing, and music before producing the final video, which included title graphics, sound design, and music composition & mixing to reinforce the brand style.
Creative Storytelling
This project was driven by creative storytelling, using multiple formats to bring Yonks’ SS25 wallets to life across all touchpoints.
