Bloks
Social Change Brief
UX/UI Design
Brand Strategy
Motion Graphics
Bloks is a habit app for the moment when nobody is structuring your time anymore. First job, new city, a life that's suddenly yours to assemble.
Habits don't fail for lack of discipline. They fail because they get treated as loose pieces, when they should be stacked into something that holds.
Made with Aidan Couch.
Strategy
Every new habit gets anchored to one you already do. After I pour my morning coffee, I will step outside for ten minutes.
You chain them with a block connector interface: a behaviour tied to a trigger, tied to the next one. A routine gets assembled rather than listed.
Progress runs across four dimensions of wellbeing: body, mind, social and spirit, drawn from Te Whare Tapa Whā. All four walls need tending.
Read more about habit stacking here: https://jamesclear.com/habit-stacking
Design
Every habit you complete locks a block into a growing 3D tower. Each pillar has its own colour, so the tower ends up showing who you've actually been, not just how often you showed up.
Neglect it and vines creep in. Come back and the colour floods back.
Bold gradients, soft rounded forms, one colour per pillar. Grounded enough to mean something, alive enough to enjoy.
You can look at friends' towers, share milestones, and import someone's routine as a ready-made blueprint. You don't just see what someone built. You can build it too.
Results
Most habit tools punish inconsistency. Towers don't crumble here, missing a day doesn't erase what's already been built. Consistency accumulates, and the tower isn't a streak counter but it's an artefact of a forming self.
